Alan said he was dismayed at the idea that Web surfers were learning about his alma mater through the words of Bissinger, whose candid and mostly negative portrayal of the Permian football program has enraged Odessa residents for a decade.

So Alan decided to use his background in computer technology to tell his side of the story.  "If people wanted to know about Odessa Permian football, the only thing available to them was what some guy from the Northeast thought," Alan said. "I wanted to give people across the country a different view."

Alan's response was "MojoLand," a comprehensive Web site dedicated to the traditions, accomplishments, statistics and up-to-date news about one of the state's most storied football teams.  Widely regarded as one of the best of its kind because of its wealth of information and impressive graphics interface, "MojoLand" has led a booming trend in Texas high school football Web sites, which are popping up by the dozen across the World Wide Web.

Information about many football teams in the state is available on sites run by their respective school districts, but other programs depend on independent sites like Alan's to launch them into cyberspace.  In fact, Alan currently maintains Web sites for several different schools. The Odessa native earns the majority of his income from designing and running Web pages for private companies.